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Business Details
Trusted Manufacturer Reps for Plumbing & HVAC Solutions
Empire State Associates has been a trusted leader in representing plumbing and HVAC manufacturers across Upstate New York since the 1940s. Founded on principles of integrity and customer-centric service, we have built enduring relationships with contractors, builders, and architects to drive demand for our partners' products. Our team of seasoned professionals brings decades of industry expertise, supported by continuous training and a commitment to exceeding client expectations.

We prioritize our wholesale distributors as the cornerstone of our operations, ensuring seamless product delivery and technical support. With a legacy of growth rooted in trust and innovation, we remain dedicated to advancing the success of our manufacturers and clients alike.
Services
Plumbing Product Representation HVAC Equipment Sales Technical Support Customer Service Product Distribution
Highlights and features
  • Experienced sales representatives across New York State
  • Extensive line card of quality plumbing and HVAC brands
  • Commitment to customer satisfaction through continuous training
  • Established relationships with leading manufacturers since the 1940s
  • Dedicated team with decades of industry expertise
Services
Plumbing Product Representation
We represent leading plumbing manufacturers, offering a comprehensive line card of residential and commercial products. Our team provides technical expertise and on-site support to architects, contractors, and builders. With decades of experience, we ensure clients receive the highest quality solutions tailored to their project needs.
HVAC Equipment Sales
Our HVAC product representation includes boilers, water heaters, and heating systems from top-tier manufacturers. We serve contractors and engineers with product selection, technical guidance, and timely delivery. Our sales professionals combine industry knowledge with localized service to meet Upstate New York's climate-specific demands.
Technical Support
We offer technical assistance for plumbing and HVAC systems, including installation guidance and troubleshooting. Our team collaborates with manufacturers to resolve complex application challenges. This expertise ensures clients achieve optimal performance and compliance with industry standards.
Customer Service
Our dedicated customer service team manages inquiries, order processing, and after-sales support. We prioritize clear communication and prompt resolution of client needs. With decades of collective experience, our staff ensures seamless interactions from initial contact to project completion.
Product Distribution
We facilitate efficient distribution of plumbing and HVAC products through established wholesale networks. Our logistics ensure timely delivery of materials to job sites across Upstate New York. By partnering with trusted manufacturers, we maintain product availability and quality assurance.
People
Bill Frenzel
Principal - Outside Sales
With 39 years of service, Bill Frenzel specializes in plumbing and HVAC sales across Syracuse, Binghamton, Watertown, and Utica. His expertise stems from decades in the wholesale business, ensuring clients receive tailored product solutions.
Bill Norris
Principal - Outside Sales
Bill Norris has 32 years of experience serving Albany, Saratoga, Poughkeepsie, and Newburgh. As a partner since 2006, he combines generational knowledge with a commitment to building industry relationships across eastern New York.
Adam Frenzel
Principal - Outside Sales
Adam Frenzel covers Rochester and surrounding areas with 18 years of service. A SUNY Oswego graduate, he brings expertise in plumbing and heating product lines after training in both technical and sales roles.
Troy Morgan
Plumbing & Heating Technical
Troy Morgan supports western New York markets with 14 years of service and 35 years of industry experience. His background includes plumbing wholesale and contracting, providing practical insights for technical applications.
Scott Phinney
Office Manager
Scott Phinney oversees operations with 32 years of service and 39 years of industry experience. His career spans wholesale plumbing and national manufacturer sales roles, ensuring efficient client support from ESA's Ballston Spa headquarters.
Questions
What areas do you serve?
We serve all of Upstate New York, including Albany, Rochester, Buffalo, Syracuse, and surrounding regions.
What product lines do you represent?
We represent leading plumbing and HVAC brands like A. O. Smith, Fernco, Charlotte Pipe, and Viega.
Do you offer technical support?
Yes, our team provides technical assistance for product selection, installation, and application challenges.
What industries do you serve?
We support residential, commercial, and industrial projects with plumbing and HVAC solutions.
How long have you been in business?
We've represented manufacturers in Upstate New York since the 1940s, combining tradition with innovation.