Business Details
Emergency
services
Your Trusted HVAC Partner in Madison, WI
Forward Heating & Cooling was founded on the core values of integrity, hard work, and reliability. Our mission is to build an excellent reputation in southern Wisconsin by prioritizing customer satisfaction through word-of-mouth referrals. We specialize in comprehensive residential HVAC services, including heating and cooling system repairs, installations, and maintenance, as well as geothermal systems. Our team, led by owner Sam Jones, brings decades of combined experience and technical expertise to every project. Sams background includes winning the Wisconsin state HVAC apprenticeship skills competition and national-level training.We focus on personalized service, ensuring every client receives tailored solutions for their home comfort needs. Our commitment to quality extends to offering Carrier-branded systems, known for innovation and energy efficiency. We also provide 24/7 emergency services to address urgent heating and cooling issues. By maintaining strong local ties and emphasizing transparency, we aim to reflect Wisconsins values of perseverance and community in all our work.
Services
Heating Repair
Air Conditioning Installation
Geothermal Systems
Carrier Equipment Sales
Emergency HVAC Service
Highlights and features
- 10+ years of geothermal installation expertise
- 24/7 emergency repair services available
- Carrier credit card financing options
- Customized service agreements with 10% savings
- Locally owned and operated by HVAC-certified experts
Associations and certifications
- International Ground Source Heat Pump Association
- Waterfurnace International
- Carrier Corporation
Services
Heating Repair
We provide prompt furnace repair for all major HVAC systems. Our technicians diagnose issues accurately and complete repairs efficiently to restore comfort. Emergency services ensure solutions during critical times.
Air Conditioning Installation
Professional AC installation of Carrier systems tailored to your home's needs. We handle sizing, efficiency ratings, and zoning to optimize cooling performance and energy savings for Madison's climate.
Geothermal Systems
Full geothermal installation services with expert coordination for loop systems. We offer sustainable heating and cooling solutions using ground-source technology trained through industry-certified programs.
Carrier Equipment Sales
Authorized sales of Carrier heating and cooling systems including furnaces, heat pumps, and air quality products. We provide expert guidance on energy-efficient models with financing options available.
Service Agreements
Customizable maintenance agreements with annual equipment checks, 10% savings on parts, and priority emergency service. Regular maintenance improves system efficiency and extends equipment lifespan.
People
Sam Jones
Owner / Lead Technician
HVAC-certified owner with state championship win in apprenticeship skills. Completed advanced training through Wisconsin's HVAC program and geothermal certification programs. Focuses on technical excellence and customer service.
Alison Jones
Co-Owner
UW-Madison graduate managing business operations. Oversees client relations and administrative functions while supporting family involvement in company activities.
Questions
What HVAC services do you offer?
We provide furnace and AC repair, installation, and maintenance, geothermal systems, Carrier equipment sales, and 24/7 emergency HVAC services for residential clients.
Do you offer emergency heating services?
Yes, we provide 24/7 emergency HVAC repair services with technicians available for urgent heating and cooling issues at any time.
Is financing available for HVAC systems?
Yes, we offer Carrier credit card financing options for HVAC purchases with special promotions and convenient payment plans.
What areas do you service?
We serve Madison, Middleton, Fitchburg, and surrounding communities in South Central Wisconsin for all HVAC needs.
Do you offer maintenance agreements?
Yes, our service agreements include annual equipment checks, 10% savings on parts, and priority emergency service for ongoing system reliability.
Are you certified for geothermal installations?
Yes, our team is certified through the International Ground Source Heat Pump Association for complete geothermal system installations.
