Business Details
50+ Years
experience
Trusted Manufacturers Representatives in the Upper Midwest
Michel Sales Agency has been a trusted manufacturers representative company since 1932, dedicated to serving the PHCC, HVAC, Irrigation, Fire Sprinkler, and PVF industries across the Upper Midwest. Our commitment to people-first service is reflected in our hands-on training programs, technical expertise, and personalized support for contractors and distributors. With a fourth-generation family legacy, we combine deep industry knowledge with cutting-edge solutions to meet evolving client needs. Our 21,000-square-foot facility in St. Paul includes a world-class training center, enabling us to deliver practical education from setup to troubleshooting. We maintain strong relationships with premier manufacturers while prioritizing employee development and community engagement.Our team's decades of combined experience in plumbing, heating, and industrial systems ensures tailored solutions for residential, commercial, and municipal projects. Through strategic acquisitions like R.G. Higgins, we've expanded our capabilities while maintaining regional focus. Our warehouse operations, technical support teams, and field specialists work cohesively to guarantee equipment reliability and system optimization. We uphold integrity through transparent communication and a customer-centric approach that has sustained our reputation for over nine decades. This enduring commitment to excellence positions us as a leader in the manufacturers' representation sector.
Services
Training Programs
Startup Assistance
Pump Sizing
Boiler Sizing
Technical Support
Equipment Installation
Product Representation
Hydronic Systems
Commercial Plumbing
Industrial Systems
Details
- Year established: 1932
Highlights and features
- We offer 90+ years of specialized expertise in plumbing and heating systems
- Our 21,000 sq ft facility includes a dedicated training center for contractors
- Fourth-generation family ownership ensures long-term industry commitment
- We provide personalized equipment sizing and technical support services
- Our team includes licensed engineers and certified technical specialists
What people say
Exceptional technical support
Valuable training programs
Deep industry knowledge
Reliable equipment solutions
Long-term partnerships
Services
Training Programs
Our comprehensive training programs equip contractors with hands-on experience in system setup, troubleshooting, and maintenance. From residential HVAC to commercial plumbing applications, we provide practical instruction using industry-standard equipment. Participants gain proficiency in modern installation techniques and diagnostic procedures through our dedicated 1,400-square-foot training facility established in 2005.
Equipment Sizing
Our engineering team specializes in precise pump and boiler sizing for residential, commercial, and municipal applications. We analyze building requirements to recommend optimal equipment specifications that balance efficiency, capacity, and cost-effectiveness. This service ensures systems operate at peak performance while meeting code requirements and energy standards.
Technical Support
We offer comprehensive technical support for equipment installation, programming, and startup procedures. Our certified specialists provide on-site and remote assistance for troubleshooting complex systems, with expertise in hydronics, commercial plumbing, and industrial applications. This service ensures proper system functionality and customer satisfaction.
Product Representation
As a trusted representative for premier manufacturers, we connect clients with innovative plumbing, heating, and industrial solutions. Our partnerships span decades, focusing on quality products that meet evolving industry standards. We provide technical guidance to help customers select optimal equipment for their specific applications.
Commercial Systems
We specialize in commercial and industrial plumbing, HVAC, and PVF systems for new construction and retrofit projects. Our team includes licensed mechanical engineers with expertise in municipal infrastructure and large-scale facility systems. We offer tailored solutions that meet demanding commercial requirements while ensuring regulatory compliance.
People
Rick Michel
President of Operations
Fourth-generation owner with 25+ years in the industry, specializing in operations management and team development. Holds CPMR certification and serves on AIM/R board.
Matt Michel
President of Sales
20+ years of sales leadership experience, managing relationships with premier manufacturers and contractors. Focuses on strategic growth and customer satisfaction.
Danny Michel
Director of Sales - West
14+ years in sales leadership, continuing family legacy with focus on Western territory expansion and client relationship management.
Joel Clary
Sales Engineer
Licensed mechanical engineer with 25 years of experience in HVAC and plumbing design for commercial buildings and architectural firms.
Larry Sundberg
Technical Training Manager
18+ years of technical support experience, specializing in boiler troubleshooting and hydronic system training for contractors.
Questions
What industries does Michel Sales Agency serve?
We specialize in PHCC, HVAC, Irrigation, Fire Sprinkler, and PVF industries across the Upper Midwest region.
Do you offer technical training for contractors?
Yes, our 1,400-square-foot training center provides hands-on education in system installation and troubleshooting since 2005.
What makes Michel Sales different from other representatives?
Fourth-generation family ownership, dedicated training facility, and technical specialists with decades of combined industry experience.
Do you provide equipment sizing assistance?
Our engineering team offers precise pump and boiler sizing services for residential, commercial, and municipal applications.
What geographic areas do you cover?
We serve North Dakota, South Dakota, Minnesota, Wisconsin, and Michigan's Upper Peninsula.
Can you help with commercial plumbing projects?
Yes, our licensed engineers and technical specialists handle commercial and industrial plumbing system design and implementation.
Videos
