Business Details
50+ Years
experience
Emergency
services
Your Trusted HVAC Partner in Appleton, WI
CW Good Guys has served the Fox Valley and surrounding areas since 1966, rooted in a proud fifth-generation family tradition dating back to the 1920s. Our commitment to ethical practices, customer-centric service, and technical expertise defines our approach to HVAC solutions. We prioritize transparency, offering no-pressure consultations and upfront pricing while leveraging proprietary technology to enhance efficiency and customer convenience. Our team of skilled technicians delivers personalized service, supported by a 99.7% satisfaction rate from over 150,000 maintenance visits annually.As a locally owned business, we maintain a focused service area to ensure reliability, especially during extreme weather emergencies. Our dedication to employee well-being fosters a culture of accountability, reflected in our high retention rates and industry recognition, including consecutive Best of the Valley awards. We stand behind our work with comprehensive warranties and a satisfaction guarantee, ensuring long-term trust with the 32,000+ homeowners who rely on us.
Services
Gas Furnaces
Boilers
Air Conditioners
Heat Pumps
Mini Split ACs
Thermostats
Whole Home Humidifiers
AC Booster Kits
Filtration Systems
Tune-Up Services
Details
- Year established: 1966
Highlights and features
- Fifth-generation family tradition with 60+ years of local HVAC expertise.
- 99.7% customer satisfaction rate from 150,000+ annual maintenance visits.
- 24/7 emergency service with no-pressure, transparent consultations.
- Proprietary scheduling and tracking systems for enhanced efficiency.
- Award-winning service recognized by Best of the Valley for 15+ years.
What people say
Prompt service
Knowledgeable technicians
Professional and courteous
Great customer support
Efficient and friendly
Services
Gas Furnaces
We install and service high-efficiency gas furnaces, including Amana and York models operating at 95-98% efficiency. Our technicians ensure proper installation, combustion analysis, and annual maintenance to optimize performance and reduce energy costs. Customers benefit from 10-year parts and labor warranties, tax credits, and financing options.
Boilers
Our boiler services include installation, repair, and maintenance of high-efficiency hydronic systems. We specialize in NTI, FVTN, and TRX series boilers with energy-star compliance and lifetime heat exchanger warranties. Custom valving and zoning solutions enhance comfort and reliability for residential applications.
Air Conditioners
We offer central air conditioners with SEER2 ratings from 13.4 to 18.5, including Amana and York models. Features include inverter-driven compressors, quiet operation, and tax-credit eligibility. Our team ensures proper sizing, installation, and maintenance for optimal summer comfort and energy efficiency.
Heat Pumps
Our cold-climate heat pumps provide efficient heating and cooling, operating effectively down to -10F. Amana models feature R-32 refrigerant, inverter technology, and up to 19.0 SEER2 efficiency. We recommend pairing with a backup furnace for reliability in extreme Wisconsin winters.
Mini Split ACs
Midea mini-split systems deliver zoned heating and cooling for homes without ductwork. With quiet operation, individual room control, and 10-year parts warranties, these systems are ideal for retrofitting or supplementing existing heating. Our technicians provide expert installation and customization.
People
Andy Christensen
Co-Owner
Andy has worked at The Good Guys since his teens, mastering HVAC installation, service, and sales. His deep technical knowledge ensures precise troubleshooting and customer education, reflecting the company's commitment to expertise and ethical service.
Dan Christensen
Co-Owner
Dan oversees business administration and developed the company's proprietary software systems. His focus on technology and customer convenience has driven innovations like online scheduling, payment platforms, and real-time service tracking since 2007.
Questions
Do you offer emergency HVAC services?
Yes, we provide 24/7 emergency HVAC services for urgent heating and cooling issues.
What areas do you serve?
We serve Appleton, Neenah, Menasha, Kaukauna, Greenville, Oshkosh, and surrounding Wisconsin communities.
Are financing options available?
Yes, we offer 0% financing for 6 months and 12.99% financing for 10 years on qualifying equipment.
Do you provide free estimates?
Yes, we offer no-pressure, free in-home estimates for HVAC installations and upgrades.
Can I schedule service online?
Yes, use our self-service portal for 24/7 scheduling of tune-ups, repairs, and estimates.
What warranties do you offer?
We provide 10-year parts and labor warranties on most equipment, with lifetime heat exchanger coverage available.
